Outside Magazine's guide to "How to be a Poser"

I recently was thumbing through the November, 2008 issue of Outside Magazine. It was a "Nutrition Special" to be precise. But as I turned to page 41, I couldn't help but be overaken by feelings of frustration, anger, flat-out disgust at what I was seeing...

Kings of the Mountain: Telluride's top mountain men guide us through the wilds of fall fashion

I gotta ask - REALLY? Am I really seeing this in an outdoor, adventure themed publication? The following pages showcased a firefighter, mountaineer, coach/adventurer, and a pro skier who dwell in the mountain community. The pages also showcased the thousands of dollars these guys spend on everyday clothing to fit their exciting lifestyles - the firefighter was wearing a $4,450 outfit, the mountaineer - $1,264, the coach/adventurer - $368, and the pro skier - $418.

Now you might be thinking, "Well, the stuff they use in their activities is made with Gore-Tex in addition to the other synthetic materials that help shed weight without sacrificing function for these types of activities. No, the spread was of them prancing around town in cotton shirts and trousers drinking beer and being licked by puppies.

Thanks Outside - for showing us all 'How to be a Poser'